Want to Attract More Buyers to Your Gold Coast Property?
Here’s How to Reach Interstate and Overseas Buyers Who Are Ready to Move Fast
Thinking about selling your home but unsure where the right buyers will come from?
You’re not alone. A lot of Gold Coast sellers worry they won’t get the price they want, especially if most of their interest comes from locals “just looking.” The truth is, many of the most serious buyers right now aren’t even based in Queensland.
They’re in Brisbane, Sydney, Melbourne, or further afield. Some are relocating. Others are investing. And some are planning a permanent sea change.
So the real question isn’t “are there buyers?”
It’s: “Are those buyers seeing your property?”
Let’s talk about how to make that happen, without blowing your budget or getting lost in the noise.
Why Interstate and Overseas Buyers Matter More Than Ever
Gold Coast properties are on the radar for:
- Relocating families looking for a better lifestyle and value
- Investors seeking high-demand rental areas
- Returning expats who want a foothold back in Australia
- Interstate retirees chasing warmth and walkability
- Digital nomads and remote workers who can live anywhere
These buyers are often:
- Ready to make decisions quickly
- Not emotionally attached to suburbs
- More open to paying a premium for the right property
But they won’t show up by accident. You need to make it easy for them to find and fall in love with your place.
What Stops Out-of-Town Buyers From Acting?
Even when they’re interested, these buyers face some hurdles:
- They don’t know your suburb well
- They can’t always attend open homes in person
- They need more info, better photos, or virtual tours to feel confident
- They’re unsure who to trust from afar
That’s where smart marketing and clear communication come in.
How I Help Sellers Reach These Buyers (Without the Guesswork)
Here’s what I focus on when targeting buyers beyond the Gold Coast:
1. Highlight What They Can’t Google
Buyers from Sydney or Singapore might not know why your street, block size, or location matters. I help highlight:
- Distance to beaches, shops, and schools
- Lifestyle perks (like walking paths, cafes, or body corp benefits)
- Local rental demand and returns
- Renovation potential or development zoning (if applicable)
2. Tailor the Message to the Buyer Type
A Sydney investor isn’t looking for the same things as a Brisbane downsizer. I write different ad copy depending on who the most likely buyer is, because the right words can spark the right emotion.
3. Use the Right Online Channels
Listing on the major portals is essential, but it’s not enough. I can also (depending upon your budget):
- Tap into interstate buyer databases
- Promote listings to targeted audiences on social media
- Offer video walkthroughs or FaceTime inspections for serious buyers
These methods bring in more qualified attention from beyond the Gold Coast.
What You Can Do Right Now
You don’t have to figure all this out on your own. But if you’re starting to think about who might buy your home, here’s where to start:
✔️ Consider what makes your property appealing to someone not from the area
✔️ Think about how easy it would be for them to get a real sense of it online
✔️ Be open to flexible inspection options (like private or virtual viewings)
✔️ Choose an agent who’s worked with interstate and overseas buyers before
Let’s Talk About What’s Possible
Selling doesn’t need to feel like a gamble. When you’re clear on who you’re trying to reach and how to reach them, your chances of a great result go way up.
If you want honest, experience-backed advice on how to position your home for serious out-of-town buyers, I’d be happy to chat.
Author – Craig Douglas
Please Note: The information contained in this document is for general information purposes only and does not constitute legal advice. The laws and regulations governing the sale of property in Queensland are complex and constantly changing. It is important to seek the advice of a qualified property lawyer or conveyancer before making any decisions about the sale of your property. This document does not take into account your individual circumstances and may not apply to your situation. By reading this document you agree that you have not relied on the information contained herein and that you will seek independent legal advice before taking any action.
Are you ready for a casual chat about selling your Gold Coast house?
Let’s get you Selling
LET’S GET YOU SOLD!
Phone me now, Craig Douglas 0418 189 963
Professional | Knowledgeable | Experienced
Some of the suburbs that I proudly sell homes in:
Sovereign Islands
This page was proudly created by Craig Douglas, your local independent Gold Coast real estate agent, working for a Boutique Real Estate Agency. Selling residential and commercial properties, from those that are awe-inspiring, through to a diamond-in-the-rough, otherwise known as a “renovator’s delight“.
I negotiate and sell on behalf of property owners who want to get the best possible price, with the least amount of hassle. Let’s talk about the process of selling your property over a coffee to get you started – 0418 189 963
