How do real estate marketing fees typically work on the Gold Coast, and what should I budget for?
When selling your property on the Gold Coast, one of the most important questions you’ll face is:
“How much will marketing cost me—and what am I actually paying for?”
Marketing is your property’s first impression. It’s what draws the right buyers to your home and makes it stand out in a competitive market. But the fees and inclusions can vary widely, so let’s break it down clearly.
💡 Why Marketing Matters in the Gold Coast Property Market
The Gold Coast is a unique market—diverse in property types, buyer profiles, and price ranges. Whether you’re selling a beachfront unit in Surfers Paradise or a family home in Robina, smart marketing is the difference between a quiet listing and a competitive sale.
💰 Typical Real Estate Marketing Costs on the Gold Coast
Marketing fees are usually paid upfront and are separate from agent commissions.
On average, sellers can expect to budget between $1,500 and $5,000+, depending on the property and sales strategy.
| Service | Typical Cost Range | Description |
| Professional Photography | $300–$600 | High-quality images attract more attention online and in print. |
| Floorplans | $150–$300 | Gives buyers spatial clarity—especially important for interstate or overseas buyers. |
| Realestate.com.au / Domain.com.au Premium Listings | $400–$2,500+ | Premium placements make your property easier to find and boost click-throughs. |
| Property Video or Walkthrough | $500–$1,200 | Adds emotional impact and showcases lifestyle appeal. |
| Drone Photography | $250–$600 | Excellent for large blocks, waterfronts, or scenic locations. |
| Signboard | $150–$400 | High-visibility street signage with QR codes or SMS prompts. |
| Social Media Campaigns | $300–$1,000+ | Targeted Facebook and Instagram ads reach active and passive buyers. |
| Brochures & Print Materials | $100–$500 | Useful for open homes, inspections, or auction day. |
| Copywriting for Listings | $100–$300 | Professionally written descriptions that engage and convert. |
📌 Is Marketing Optional? Technically, Yes. But Should You Skip It?
You could opt for a basic listing with minimal marketing—but you risk fewer views, fewer inspections, and fewer offers.
Well-marketed homes sell faster and often for more. That’s especially true on the Gold Coast, where buyers are actively comparing listings across multiple suburbs.
🔍 What’s the Most Important Marketing Investment?
Your property’s online presence is where nearly all buyers start. Invest in:
- Great photography
- A featured or highlight listing on major portals
- A compelling headline and description
- Strong social media targeting based on buyer demographics
Add-ons like video, drone, and floorplans further elevate your listing and create emotional appeal.
📦 Are Packages Available?
Yes. Most agents offer tiered marketing packages—from basic to premium—with bundled services and some cost savings.
⚠️ Always ask for a breakdown of what’s included, what’s optional, and where your money is going.
💸 Who Pays for Marketing—Seller or Agent?
On the Gold Coast, it’s standard for the seller to pay upfront for marketing costs.
In some cases, you might be offered:
- Pay on Settlement options
- Deferred payment plans
- Or, rarely, agent-covered marketing (often offset by higher commissions)
Just be clear on the terms before signing.
🤝 How I Help My Clients Get Maximum Exposure (Without Overspending)
As a boutique real estate agent, I tailor marketing plans to suit:
- Your budget
- Your property type
- Your target buyer profile
I don’t believe in one-size-fits-all packages. I’ll walk you through:
✅ What’s essential
✅ What’s worth considering
✅ What can be skipped (without hurting your result)
🧠 Pro Tip: Marketing Is an Investment, Not a Cost
If $2,500 in marketing attracts two serious buyers instead of one—and results in a $20,000 higher sale price—wasn’t it worth every cent?
Marketing gets your property in front of the right people. And in real estate, visibility = value.
📞 Let’s Build a Marketing Plan That Works for Your Property
Whether you’re selling a unit, a family home, or a luxury property, I’ll help you get noticed and get sold.
When selling your home, understanding the potential costs upfront is key. Because every property sale is different, my Gold Coast Home Selling Costs Calculator gives you a tailored estimate—so you can plan with confidence and avoid unexpected expenses.
❓ Frequently Asked Questions
1. Can I choose what marketing I want to pay for?
Yes. All marketing should be customisable to suit your goals and budget.
2. What’s the ROI on premium listings?
Properties with feature or highlight listings often receive 3x more views and convert to inspections more quickly.
3. Can I negotiate marketing costs with the agent?
Yes, marketing costs are negotiable. You can work with your agent to tailor a strategy that suits your budget—from cost-effective campaigns to premium advertising packages designed to maximise exposure and attract serious buyers.
4. What if my property doesn’t sell—do I get the marketing money back?
No. Marketing costs are typically non-refundable as services are rendered upfront.
5. How can I tell if my marketing is working?
Ask for weekly campaign reports, including views, enquiries, and open home traffic.
Marketing drives exposure. Exposure drives competition. Competition drives price.
Let’s position your Gold Coast property for success.
More Smart Seller Questions Answered
The Risks of Overpricing Your Property on the Gold Coast
Thinking of selling your property above market value on the Gold Coast? While it might seem like a good idea, overpricing often has the opposite effect. In today’s market, buyers are savvy and do their homework.
A property priced too high risks sitting stagnant on the market, causing it to lose momentum and become ignored in favour of better-priced homes. Overpricing can lead to fewer enquiries, extended market time, and, in the end, a price drop to attract buyers.
The trick is finding the sweet spot—pricing your property strategically to generate interest, create competition, and ultimately secure the best price.
Ready to avoid the risks of overpricing and sell with confidence? Let’s chat about how to price your Gold Coast property for a fast, successful sale.
Author – Craig Douglas
Please Note: The information contained in this document is for general information purposes only and does not constitute legal advice. The laws and regulations governing the sale of property in Queensland are complex and constantly changing. It is important to seek the advice of a qualified property lawyer or conveyancer before making any decisions about the sale of your property. This document does not take into account your individual circumstances and may not apply to your situation. By reading this document you agree that you have not relied on the information contained herein and that you will seek independent legal advice before taking any action.
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Phone Me Now, Craig Douglas 0418 189 963
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This page was proudly created by Craig Douglas, your local independent Gold Coast real estate agent, working for a Boutique Real Estate Agency. Selling residential and commercial properties, from those that are awe-inspiring, through to a diamond-in-the-rough, otherwise known as a “renovator’s delight”.
I negotiate and sell on behalf of property owners who want to get the best possible price, with the least amount of hassle. Let’s talk about the process of selling your property over a coffee to get you started – 0418 189 963
